If you want your business to grow, or even sustain your business, you have to have a good understanding of marketing and how to engage your current and potential customers. Here are 9 tips to help you do just that!

Stay Relevant on Social Media

A great way to keep your followers engaged on social media is consistency. This is not to say you shouldn’t keep your content fun and exciting, but keeping the content relevant to your followers is important.

Know Your Audience

Doing extensive research on your target audience is extremely important. What are their buying habits? What is the typical age range? What are their interests? Once you learn these things, you can figure out how to best target them.

Write Great Blogs

Blogs are a great way to answer questions from clients and become a source of reliable information. Having consistent, relevant blogs that are full of information is a great way to keep clients coming back again and again!

Optimize Your Website

Make sure your website is not only up-to-date, but also full of relevant content. If needed, update your website design, make sure links are working, and promote your social media on your website as well!

Don’t Underestimate the Value of a Good Email List!

There are many programs that can help you organize and optimize your emailing list. Unlike social media, your email list is yours and yours alone. You don’t have to share your email with other companies. This is also a great place to include larger amounts of information! Having a solid email list and a great email design is an excellent way to set you apart from the competition.

Have a Space Where Clients can Leave Feedback

Positive or constructive, feedback is important. And having it be public shows clients that you care. If you receive negative feedback, use it as a chance to show that you are willing to make changes. Not to mention, doing it on a controlled platform allows you to take charge of the situation.

Listen to Your Client

Surveys and anonymous reviews can take the face-to-face jitters out of giving feedback and allow clients to give constructive feedback anonymously. If a client does prefer the face-to-face feedback, definitely take advantage of it. Actively listening to the feedback will build trust and allow you to tailor your services to that specific client.

Keep Social Media Professional

Social media is a great way to stay in touch with a client while simultaneously getting to know them better. LinkedIn and other professional social media accounts are great for connecting with clients. However, it’s important to only use your professional accounts. A client might not find the dialog between you and your friends or family appropriate. It is always better to keep these realms separate.