History & Mission

The Origins of SIAA

The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group) by Jim Masiello, owner of the Masiello Agency in Keene, New Hampshire. Smaller independent agencies kept running into roadblocks because of their size, low commissions, and access to competitive companies. The idea was to create a Master Agency to provide company access and other services to help grow these agencies profitably.

In 1995, with encouragement from a group of insurance executives and consultants, a new business model based on the success of SAN Group was created. Not long after, SIAA put a national marketing plan in place with regional presidents signing qualified master agencies in exclusive geographic marketing territories, continuing to expand across the country.

Today, SIAA has 48 regional master agencies, and has signed 13% of all independent insurance agencies across the country, making it the nation's largest independent insurance agency distribution alliance, producing over $9.1 Billion in total premium.

The SIAA model works for insurance agents at all stages, helping smaller agencies grow and prosper while increasing commission and profit-sharing levels for larger ones.

Continued Growth with MIAA

Midwest Insurance Agency Alliance (MIAA) was formed in 2001 as a regional master agency of SIAA. Headquartered in Lincoln, NE, MIAA serves members located in the states of Nebraska, Iowa, North Dakota, and South Dakota, as well as eastern Kansas, upper Minnesota, and northwestern Missouri.

MIAA is dedicated to the creation, retention and growth of the independent insurance agency distribution system. Together with SIAA, MIAA provides the total solution for independent agencies - offering access to top rated companies along with regular training and business development to grow their business and increase income.

Whether you're a captive agent looking to start your own agency or an existing independent agency, becoming a member of MIAA helps you become instantly BIG!

Our Territory Leadership Team Member Benefits